The production house Le Pacte asked me if I was down to do live visuals for the release event of Adidas Originals new runner shoe “Deerupt”. The guest list was limited and only a few selected Scandinavian guests that were flown in from Norway, Denmark and Sweden.
As often with events the show was only a few weeks away and I got to work intensely with all aspects of the production. Everything from drawing and visualising the table they all would be seating around to creating the content used on all the surfaces that was projected. Of course with Adidas guidelines in mind so it would fit the rest of the set design.
We ended up using seven projectors; four for the huge back wall and three for the table. Making all of them matching up the in the right angles and blending nicely to get as much light out as possible. I had the chance to work with many talented people for this project and it ended up being a truly visual evening for the guest.
Little Jinder - HeartbreakerAnimation, 3D, Projection
TID - Canvas 001Animation, 3D
Maison Louis Marie - No. 4Art Direction, 3D, Still
Hjärtat - TitlesArt Direction, Animation, 3D
Google - The Performing ArtsAnimation, 3D, 2D
Unicef - #FörSofiaArt Direction, Animation, 3D
Add Secure - Strategy 2020Art Direction, Animation, 3D
Tele 2 - Kent Memorial3D, Event, Projection
TMPL - ShowcaseAnimation, 2D
BMW - InstallationArt Direction, 3D, Still
Adidas - Deerupt LaunchArt Direction, Event, Projection
Tullamore Dew - IcebreakerAnimation, 3D, Event
Ericsson - Time To PlayAnimation, 2D, Projection
Sandvik - Materials TechnologyAnimation, 3D
Sonos x IKEA - LaunchArt Direction, Animation, 3D