Adidas
Deerupt Launch

Adidas
Deerupt Launch

The production house Le Pacte asked me if I was down to do live visuals for the release event of Adidas Originals new runner shoe “Deerupt”. The guest list was limited and only a few selected Scandinavian guests that were flown in from Norway, Denmark and Sweden.

As often with events the show was only a few weeks away and I got to work intensely with all aspects of the production. Everything from drawing and visualising the table they all would be seating around to creating the content used on all the surfaces that was projected. Of course with Adidas guidelines in mind so it would fit the rest of the set design.

We ended up using seven projectors; four for the huge back wall and three for the table. Making all of them matching up the in the right angles and blending nicely to get as much light out as possible. I had the chance to work with many talented people for this project and it ended up being a truly visual evening for the guest.

The production house Le Pacte asked me if I was down to do live visuals for the release event of Adidas Originals new runner shoe “Deerupt”. The guest list was limited and only a few selected Scandinavian guests that were flown in from Norway, Denmark and Sweden.
As often with events the show was only a few weeks away and I got to work intensely with all aspects of the production. Everything from drawing and visualising the table they all would be seating around to creating the content used on all the surfaces that was projected. Of course with Adidas guidelines in mind so it would fit the rest of the set design.
We ended up using seven projectors; four for the huge back wall and three for the table. Making all of them matching up the in the right angles and blending nicely to get as much light out as possible. I had the chance to work with many talented people for this project and it ended up being a truly visual evening for the guest.

Client: Adidas Originals
Agency: Le Pacte
Role: Producing the projections and installations. Also creating all of the content that was used for these and everything around the event.

Client: Adidas Originals
Agency: Le Pacte
Role: Producing the projections and installations. Also creating all of the content that was used for these and everything around the event.

Early mockups for Adidas to sell the idea. These came in handy for measuring the plating of the table for the dinner later in the project.

Early mockups for Adidas to sell the idea. These came in handy for measuring the plating of the table for the dinner later in the project.
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Videos and photos showcasing the graphics that was done as well as the venue.

Videos and photos showcasing the graphics that was done as well as the venue.
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As the Deerupt sneaker is built like a cage we built our own one surrounding the table where the people were seated.

As the Deerupt sneaker is built like a cage we built our own one surrounding the table where the people were seated.
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Videos from a few of the live shows and showcase of the content created for the table and seating.

Videos from a few of the live shows and showcase of the content created for the table and seating.
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Subtle animations that looped on the table while the guests were walking around or having dinner.

Subtle animations that looped on the table while the guests were walking around or having dinner.
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