BMW
Installation Pitch

BMW
Installation Pitch​

BMW wanted a interesting and interactive installation for one of their showrooms in Münich, Germany. Having a background in VJing I know how fun it can be to press some pads, twist some knobs and fiddle with some slider while seeing it interact with patterns and videos on a big screen.
 
We took that idea and pitched this interactive MIDI controller that was able to create all sorts of patterns on top of the car. Unfortunaly they picked another one of our ideas but this was easily the team favorite.

BMW wanted a interesting and interactive installation for one of their showrooms in Münich, Germany. Having a background in VJing I know how fun it can be to press some pads, twist some knobs and fiddle with some slider while seeing it interact with patterns and videos on a big screen.
 
We took that idea and pitched this interactive MIDI controller that was able to create all sorts of patterns on top of the car. Unfortunaly they picked another one of our ideas but this was easily the team favorite.

Client: BMW
Agency: Obscura Stockholm
Role: Concept, art direction and production.

Client: BMW
Agency: Obscura Stockholm
Role: Concept, art direction and production.

Stills and animations used in the presentation showcasing all the different tools.

Stills and animations used in the presentation showcasing all the different tools.
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Renders showing how it could look when projecting on to the car.

Renders showing how it could look when projecting on to the car.
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BMW_Full_02_00013-min
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