Ericsson
Time To Play

Ericsson
Time To Play

In the summer of 2014, a team of six with me included switched out day for nights when shooting this ad. The concept of the project is that nowadays people don’t always use their TV to watch everything; the screen is moving out from the living room! To demonstrate this we wanted to show that everything can be a monitor or some type of screen these days. With a 10.000 (sometimes 20.000) lumen projector we projected on a lighthouse, inside a shut down hockey arena, on a abandoned luxurious villa from the early 70’s and much more. Note that everything is shot in camera, nothing is added except some color correction, noise reduction and stabilization.

This is a version without the voiceover, if you want to check out the original, you can do this right here.

In the summer of 2014, a team of six with me included switched out day for nights when shooting this ad. The concept of the project is that nowadays people don’t always use their TV to watch everything; the screen is moving out from the living room! To demonstrate this we wanted to show that everything can be a monitor or some type of screen these days. With a 10.000 (sometimes 20.000) lumen projector we projected on a lighthouse, inside a shut down hockey arena, on a abandoned luxurious villa from the early 70’s and much more. Note that everything is shot in camera, nothing is added except some color correction, noise reduction and stabilization.
This is a version without the voiceover, if you want to check out the original, you can do this right here.

Client: Ericsson
Agency: House of Radon
Role: Creating the animations that was going to be used and joining the team on all locations being in charge of the projections.

Client: Ericsson
Agency: House of Radon
Role: Creating the animations that was going to be used and joining the team on all locations being in charge of the projections.

Photos from the production, more of them on my flickr.

Photos from the production, more of them on my flickr.
Lideborg_TTP_015
Lideborg_TTP_014
Lideborg_TTP_018
Lideborg_TTP_013
Lideborg_TTP_019
Lideborg_TTP_021
Lideborg_TTP_016
Lideborg_TTP_017
Lideborg_TTP_022

Overview of all the graphics that was animated & moodboard.

Overview of all the graphics that was animated & moodboard.
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Projection_all8
Projection_all8
Projection_all8
Lideborg_TTP_012

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