Sonos x IKEA
Launch

Sonos x IKEA
Launch

When Sonos and IKEA was about to release the design collaboration for a new speaker, they wanted to show something visual in connection with the press release. Philip Hovensjö, at h0rseb0y, asked if I was up for the job. As many other Sweds, I´ve basically been growing up surrounded by products from IKEA so I was excited to work with the project.

We sent some style frames back and forth, which you can see further down in the project, but ended up creating this abstract tech looking living room. There were A LOT of guidelines from both companies so it was a challenge to take everything in consideration. It was all handled really good though and In the end, we managed to create this beautiful piece.

When Sonos and IKEA was about to release the design collaboration for a new speaker, they wanted to show something visual in connection with the press release. Philip Hovensjö, at h0rseb0y, asked if I was up for the job. As many other Sweds, I´ve basically been growing up surrounded by products from IKEA so I was excited to work with the project.
We sent some style frames back and forth, which you can see further down in the project, but ended up creating this abstract tech looking living room. There were A LOT of guidelines from both companies so it was a challenge to take everything in consideration. It was all handled really good though and In the end, we managed to create this beautiful piece.

Client: IKEA
Agency: h0rseb0y
Role: Creating a style together with the director and then doing all aspects of the production.

Client: IKEA
Agency: h0rseb0y
Role: Creating a style together with the director and then doing all aspects of the production.

The final film edited by the director.

The final film edited by the director.

Stills used in social.

Stills used in social.
IKEA_Stills_00001
IKEA_Stills_00000
IKEA_Stills_00004
IKEA_Stills_00003

There was also a direction of having it all a bit darker which was presented.

There was also a direction of having it all a bit darker which was presented.
IKEA_Stills_00009
IKEA_Stills_00011
IKEA_Stills_00010

Early styleframes and compositions.

Early styleframes and compositions.
Still_Styleframe_0004
IKEAxSonos_Styleframes_v002_0004
IKEAxSonos_Styleframe_v003
IKEAxSonos_Styleframes_v001

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