Tullamore Dew
The Icebreaker Machine 

Tullamore Dew
The Icebreaker Machine 

Before using this machine, you had to sync it with your Facebook account and based on what you had liked or posted it created a cocktail representing your personal character. The drink was then going to be used as a conversation starter, giving you some simple lines for breaking the ice and get the conversation started.

I created a very comprehensive mood board and sketches for the people that was going to build the machine. This included everything from what kind of materials we wanted to use, how the mechanics of the machine would look like and the overall feeling of this robot looking thing.

These people were pro’s and when I received the first blueprints it looked almost exactly how I’d hoped. From these sketches I created a 3D model which is the one you see below that was used for the website and social posts by Tullamore Dew.

Before using this machine, you had to sync it with your Facebook account and based on what you had liked or posted it created a cocktail representing your personal character. The drink was then going to be used as a conversation starter, giving you some simple lines for breaking the ice and get the conversation started.
I created a very comprehensive mood board and sketches for the people that was going to build the machine. This included everything from what kind of materials we wanted to use, how the mechanics of the machine would look like and the overall feeling of this robot looking thing.
These people were pro’s and when I received the first blueprints it looked almost exactly how I’d hoped. From these sketches I created a 3D model which is the one you see below that was used for the website and social posts by Tullamore Dew.

Client: Tullamore Dew
Agency: Edelman Deportivo
Role: Creating a moodboard for how it would look and then re-creating the blueprints that was handed to me by the people who built it.

Client: Tullamore Dew
Agency: Edelman Deportivo
Role: Creating a moodboard for how it would look and then re-creating the blueprints that was handed to me by the people who built it.

Edit from the first event hosted by Tullamore Dew together with the Ice Breaker Machine.

Edit from the first event hosted by Tullamore Dew together with the Ice Breaker Machine.

Animations and stills used for the website and social.

Animations and stills used for the website and social.
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