When Sonos and IKEA was about to release the design collaboration for a new speaker, they wanted to show something visual in connection with the press release. Philip Hovensjö, at h0rseb0y, asked if I was up for the job. As many other Sweds, I´ve basically been growing up surrounded by products from IKEA so I was excited to work with the project.
We sent some style frames back and forth, which you can see further down in the project, but ended up creating this abstract tech looking living room. There were A LOT of guidelines from both companies so it was a challenge to take everything in consideration. It was all handled really good though and In the end, we managed to create this beautiful piece.
When Sonos and IKEA was about to release the design collaboration for a new speaker, they wanted to show something visual in connection with the press release. Philip Hovensjö, at h0rseb0y, asked if I was up for the job. As many other Sweds, I´ve basically been growing up surrounded by products from IKEA so I was excited to work with the project.
We sent some style frames back and forth, which you can see further down in the project, but ended up creating this abstract tech looking living room. There were A LOT of guidelines from both companies so it was a challenge to take everything in consideration. It was all handled really good though and In the end, we managed to create this beautiful piece.
The final film edited by the director.
The final film edited by the director.
Stills used in social.
Stills used in social.
There was also a direction of having it all a bit darker which was presented.
There was also a direction of having it all a bit darker which was presented.
Early styleframes and compositions.
Early styleframes and compositions.
