I was contacted by Ante Stenberg when this project was still in the beginning stage. He had for many times been working closely with Little Jinder and had for this one been asked to come up with a concept for the release of her new record. This record was in somehow supposed to represent a new era for Jinder as she was trying to re-brand from away from the “Little" in Little Jinder. And with that in mind, we tried to show the two sides in various ways.
Since the project initially should have been just the cover and some small add-ons we tried to show the old vs. the new with one of the oldest tricks in the book; black and white colors. By using a projector and projecting white or black light (which is basically no light at all) we could dark down the parts of her face we didn’t want to show to be able to get a really nice visual of the concept.
After a while, the project snowballed in to a scenic music video. With the help of the director Daniel Skoglund and his team we pulled off this project into a great looking music video that received great response from not just her fans but also from people in the Swedish music scene.
Client: Warner Music
Agency: Acne Film
Role: Developing the concept of projections on the artist, creating all the animated assets used and helping the producer with everything regarding the technical aspects of projecting video.